PPC for
Law Firms.
PPC for law firms is paid search advertising that places your firm in front of high-intent claimants the moment they search — on Google Search, Local Services Ads (LSAs), and Performance Max. In personal injury, a single click can cost $100–$250, so the only metric that matters is cost-per-signed-case. RadioVision manages every dollar against that number.
Why Law Firm PPC Is a High-Stakes Game
Personal injury is one of the most expensive keyword categories on the internet. Terms like “car accident lawyer” and “personal injury attorney near me” routinely clear $100–$250 per click because a single signed case can be worth tens of thousands in fees. That math cuts both ways: a well-run campaign is a case-acquisition engine, while a poorly managed one can burn a month’s budget on clicks that never convert.
Most wasted spend comes from the same handful of leaks — bidding on job-seeker and “free advice” queries, sending paid clicks to a slow generic homepage, and never tying spend back to actual signed retainers. We close those leaks first.
How RadioVision Manages Law Firm PPC
Google Search Ads built around case value
We structure campaigns by case type and intent, write compliance-aware ad copy, and bid toward the cases that are actually worth winning — not the cheapest clicks. Every campaign is built around your target cost-per-case, with budgets concentrated where intent and value are highest.
Local Services Ads (LSAs) & “Google Screened”
LSAs sit above the traditional ads, charge per lead instead of per click, and carry a Google Screened badge that builds instant trust. For attorneys that is a powerful combination. We handle screening, profile optimization, and lead-dispute management so you only pay for genuine prospects.
Conversion-tracked landing pages & call tracking
Paid clicks should never land on a slow, generic homepage. We deploy fast, single-purpose intake landing pages with call tracking and form-conversion events wired into analytics, so every campaign is measured on calls and signed cases — not vanity clicks.
Negative keywords & wasted-spend elimination
The first weeks are spent ruthlessly pruning: negative-keyword lists, dayparting, geo-targeting, and device adjustments that stop the budget from leaking into unqualified searches. This is where most agencies stop optimizing — and where we start.
PPC vs. SEO for Law Firms — Use Both
PPC buys you the top of the page today; personal injury SEO earns it for free over time. The firms that dominate their market run both in tandem — PPC for immediate case flow while organic and local SEO compound underneath. We coordinate the two so they share intelligence instead of competing for the same budget.
Built for Personal Injury Case Acquisition
RadioVision has spent 33 years turning media spend into measurable results, with 100% in-house production and compliance-aware creative. We don’t hand your account to a junior media buyer — we treat your ad budget like our own and report on the only thing that matters: signed cases. Explore the full personal injury marketing system that surrounds our PPC management.
Frequently Asked Questions
How much does PPC for law firms cost?
In personal injury, individual Google Ads clicks commonly run $100 to $250 because case values are so high. Most firms budget a media spend plus management; the metric that matters is not cost-per-click but cost-per-signed-case. We build every campaign around that number so spend is judged on retained cases, not raw traffic.
What is a good cost per case for personal injury PPC?
It varies by market, practice area, and case type, but high-performing campaigns target a cost-per-signed-case that is a small fraction of expected case value. We benchmark against your historical intake and optimize toward it with call tracking and CRM feedback.
What are Local Services Ads (LSAs) for lawyers?
Local Services Ads are pay-per-lead listings that appear above traditional search ads with a Google Screened badge. They are powerful for attorneys because you pay per lead rather than per click and gain a trust signal. We manage LSA setup, screening, and dispute handling alongside your Search and Performance Max campaigns.
How fast does law firm PPC work?
Unlike SEO, PPC can drive qualified calls within days of launch. The first 30 to 90 days are spent gathering conversion data and eliminating wasted spend with negative keywords, after which performance compounds as the campaigns learn.